Fiat 500X and magician Dynamo collaborate for #ThePowerOfX Tour

December 1, 2014

Agnelli

Agnelli-Motor-Park-Fiat-500X-Dynamo-Power-of-XFiat and popular UK Magician Dynamo are collaborating to bring #ThePowerOfX Tour to the main squares of 74 European Cities in addition to 602 special events at Fiat Dealerships.
#ThePowerOfX tour allows the public to experience the new Fiat 500X model with an immersive digital experience utilizing the popular kickstarter funded ‘Oculus Rift’ Virtual Reality headset, as well as rides with a professional driver. Guests will also be able to see the virtual experience with special cardboard tool kits available at events, combined with a special smartphone app.

The new FIAT 500X will launch in Ireland in the spring of 2015 with the Irish press launch currently scheduled for April 21, 2015.

For more information please visit 500x.FIAT500.com or search for #ThePowerOfX.

About Dynamo: The British magician, whose TV show “Dynamo: Magician Impossible” has been seen by over 250 million people in 180 countries, is now a global icon with more than 4.9 million Facebook fans and 2.3 million Twitter followers. His incredible feats include walking on the River Thames, predicting the outcome of the World Cup and levitating above Europe’s tallest building.

Source: FIAT 500X AND DYNAMO: STARS OF THE “THE POWER OF X” EUROPEAN TOUR

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